Upcoming Dates + Deadlines
Please mark your calendars and plan accordingly
April 15 Art Trails application goes live.
May 31 Art Trails application period closes
June 14 Artists notified of acceptance
June 27 Kick-off meeting and new artist meeting
July 17 Workshop 1: Creating Intentional Conversations to Build Relationships, Barney Davey presenter. Expect insights, exercises, and examples, as well as practical advice, tips, tools, and inspiration. Learn to modify examples to converse naturally in your own words. Time: 6:30-8:00pm,
July 22 Mailing list submission deadline. Email to aaron@ad-vantagemarketing.com.
Aug 1 Ad Reservation Deadline, purchase here: https://form.jotform.com/241555136312146
Aug 6 Press-ready ads to mcarnes@sebarts.org
Aug 7 Workshop 3: Artwork Archive: Crafting a Legacy for Heirs, Cassidy Cole presenter. Are you ready to take control of your artistic legacy and ensure your art lives on for generations to come? Learn to organize, digitize, and showcase your portfolio in a way that captures your unique voice and vision, while easily sharing it with collectors, curators, and galleries. You’ll be guided through the steps to protect your artistic legacy and grow your career using Artwork Archive. Whether you want to create a lasting impact for your heirs or make the most of your career today, this session will provide the tools and insights needed to shape your legacy on your terms. Thank you for joining us! Time: 6-7:30pm
Zoom Recording Available Upon Request- email plenaerts@sebarts.org
Sept 2 - Download the Art Trails 2024 Digital Catalog
Aug 14 CLICK TO RSVP HERE *RESCHEDULED |Workshop 2: Primo Promo: How to Stand out in Crowded Social Media, SF Artists Network, Stephen Wagner, presenter. Thank you for joining us!
Zoom Recording Available Upon Request- email plenaerts@sebarts.org
Aug 21 CLICK TO RSVP HERE Workshop 4: Simple Tips for Shooting Art Videos for Social Media and Email Marketing, Caron Shahrestani presenter. Thank you for joining us!
Aug 28 CLICK TO RSVP HERE Workshop 5: Modern Media, Tools for Social Media Marketing, Caron Shahrestani presenter. Learn how to make videos on your smartphone. Time: 6:30-8:00pm, Zoom https://us02web.zoom.us/j/89594317757
Sept 17 CLICK TO RSVP HERE Workshop 6: Tips for Success by Successful Art Trails Artists, Warren Bellows, Cheryl Costantini, and Sally Baker presenters. Time: 6:00 -7:30 pm IN PERSON AT SEB ARTS CENTER (and on Zoom)
https://us02web.zoom.us/j/89594317757
Sept 6 Preview Exhibit at Corrick’s in Santa Rosa 5:00-7:00 pm and Oct 4, 5:00-7:00 pm
Sept 21 Gallery One Preview Exhibit in Petaluma 3:00-6:00 pm
Sept 24 Deliver art for Preview Exhibit/pick up artist packet and signs 11:00 - 6:00 pm Use this JotForm to submit your work!
Sept 28 Preview Exhibition Opening reception at SebArts at 2:00-4:00 pm
Oct 6 Bodega Art Gallery Preview Exhibit in Bodega, 2:00-5:00 pm
Oct 19-20 + 26-27 Art Trails Open Studios
Oct 28 Artists pick up artwork
Nov 7 Deadline to submit mandatory online evaluation form. Evaluation form here!
Dec 3 Wrap-up meeting! IN PERSON at the SebArts Center , Zoom link here for those joining online
*All dates, day, times, locations and rooms are subject to change. Please make sure to add Art Trails to your email contact list.
Steering Committee Meetings
On the second Wednesday of each month. All are welcome and encouraged to come
4:00-5:30pm on zoom - https://us02web.zoom.us/j/85262090458
Steering Committee Members
Cheryl Costantini, Chair, (707) 823-0950, potters@sonic.net
Sally Baker, Preview Exhibits, (707) 829-0396, knsbaker@yahoo.com
Nina Bonos & Gerald Huth, Mentoring, Nina: (707) 525-1521, nina@ninabonos.com, Gerald: (707) 887-9540, studio@geraldhuthart.com
Susan Miron, Work Assignments, (707) 833-4683, skmiron@icloud.com
Tamra Sanchez, Jurying, (707) 321-8093, ipaint@sonic.net
aNna rybaT, Professional Development, (757) 581-1880, arybat@gmail.com
Tom Ballard, & Lynn Zachreson, Signs, Tom: (707) 396-1616, balldu@pacbell.net, Lynn: (831) 419-1599, info@lynnzachresonart.com
Steve Sanders & Laura Lake, Catalog Distribution, Steve: steve@stevesandersraku.com, Laura: (530) 635-7024, laura@lakeimagery.com
Terry Sauvé, Marketing, (415) 867-8676, terry@terrysauve.com
Staff
Michelle Carnes, Catalog Design/Production, Ad Sales, Ad Design, Marketing/Publicity, mcarnes@sebarts.org
Penelope Lenaerts, Open Studios Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.org
Serafina Palendech, Executive Director, (707) 829-4797 x1007, spalendech@sebarts.org
Art Trails Volunteer Work Assignments 2024 Assignments
Questions, please first contact your team leader. Team leaders are listed in the above 2024 Assignments link. If your question is not resolved, then:
Susan Miron, Work Assignments, (707) 833-4683, skmiron@icloud.com
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.org
ARTIST RESOURCES
Below is a list of resources to assist you in preparing for a successful event.
New Artists
Guide from Mentoring Committee
Open Studio Blog
How to Open Studio, by Luann Udell
https://luannudell.wordpress.com/?s=how+to+open+studio
Luann Udell covers a variety of interesting topics that every artist opening their studio is going to face. From discounts to displays to answering difficult questions and interacting with the different types of visitors you may encounter - this blog is an invaluable resource.
Sales Tax
Resale License: Board of Equalization, 50 D St. # 230, Santa Rosa, CA 95404, (707) 576-2100
Great video on how you can easily manage sales tax with Square: https://www.youtube.com/watch?v=gl5ExQi2pfo
Books
Open Your Studio; Nine Steps to a Successful Art Event by Melinda Cootsona
A good free guide, after you sign up for their newsletter:
Printing for business cards, postcards, labels
https://www.gotprint.com/home.html
https://www.overnightprints.com
Bags, packaging materials:
https://www.bagsandbowsonline.com/retail-packaging/home
Credit card processing: https://squareup.com/us/en
Display Panels
Presentation by Bill Theis: Plans for cheap display panels
Signs
Road Sign Numbers and arrows ( pdf) (doc)
Link to John Chambers tips to make your own additional signs HERE
Artists use signs to direct patrons to their studios. Paper studio numbers and arrows can be printed from your computer.
Artists can purchase number decals at Ron Blair Signs, 1382 Gravenstein Hwy S, Sebastopol, 95472. Ron is located behind Sequoia Market. Call for appointment (707) 824-1845. ron@ronblairsigns.com.
Wooden stakes for signs are inexpensive and available at Ace Hardware. Metal H stakes for signs can be purchased locally from Ron Blair and Econoline Signs: 3196 Coffey Lane, Santa Rosa. Telephone (707) 542-3086. Econoline offers group discounts.
Metal stakes can be purchased online: www.buildasign.com.
IMPORTANT INSTRUCTIONS: DO NOT hang signs on city, county or state property such as telephone poles and stop signs. Artists must take signs down in between the two weekends of Art Trails!
Vistior Tally
Visitor Sign-In Sheet / Newsletter List - Print 2 and track your visitors separately for each weekend
Guest register created by Gen Zorich - feel free to use (pdf)
Marketing and Social Media
Please use hashtags #sonomacountyarttrails #arttrails2024 #sebarts #sebastopolcenterforthearts #sonomacountyopenstudios
Art Trails Logos. Dark blue/clear background (png); Dark blue/white (png), Blue (png), Black (png), White (png) logo (pdf)
Art Trails Brand Color #004180 CMYK 100/50/0/40
