Upcoming Dates + Deadlines
Please mark your calendars and plan accordingly
April 15 Art Trails application goes live. Returning artists Apply here. New artists apply here.
May 31 Art Trails application period closes
June 5 Workshop 1: Artwork Archive (Building a Legacy for Heirs), 2-3:30pm.
June 11 Artists notified of acceptance
June 20 Kick-off meeting and new artist meeting
July 5 Mailing list submission deadline
July 17 Workshop 2: Creating an Effective Email Campaign
and Intentional Conversations to Build Relationships, 6:30-8:00pm.
July 19 Catalog proofing
July 31 Workshop 3: Primo Promo (How to Stand out in Crowded Social Media), 6:30-8:00pm
Aug 21 Workshop 4: Modern Media, Tools for Social Media Marketing, 6:30-8:00pm
Aug 28 Workshop 5: Tips for Success by Successful Art Trails Artists
Sept 24 Deliver art for preview exhibit/pick up artist packet and signs
Sept 28 Opening reception
Oct 19-20 + 26-27 Art Trails Open Studios
Oct 28 Artists pick up artwork
Nov 7 Deadline to submit mandatory online evaluation form
Nov 14 Wrap-up meeting
*All dates, day, times, locations and rooms are subject to change. Please make sure to add Art Trails to your email contact list.
Steering Committee Meetings
On the second Wednesday of each month. All are welcome and encouraged to come
4:00-5:30pm on zoom - https://us02web.zoom.us/j/81832794733?pwd=MVMwTUxNcGhXU2VXTjRHRGZiNWJjUT09
Steering Committee Members
Gen Zorich, Chair, (707) 953-8188, genz@sonic.net
Sally Baker, Preview Exhibits, (707) 829-0396, knsbaker@yahoo.com
Bill Theis, Technology, (707) 242-3256, bill@imageworkx.us
Cheryl Costantini, Hospitality, (707) 823-0950, potters@sonic.net
Nina Bonos, Rack Cards, (707) 525-1521, nina@ninabonos.com
Susan Miron, Work Assignments, (707) 833-4683, skmiron@icloud.com
Tamra Sanchez, Jurying, (707) 321-8093, ipaint@sonic.net
Laura Lake, Professional Development, (530) 635-7024, laura@lakeimagery.com
aNnarybaT, Professional Development, (757) 581-1880, arybat@gmail.com
Tom Ballard, Signs, (707) 396-1616, balldu@pacbell.net
Melinda Moore, Signs, (707) 363-4157, melinda.moore76@yahoo.com
Staff
Michele Kimble, Program Coordinator & Ad Sales, (707) 829-4797 x1006, mkimble@sebarts.org
Michelle Carnes, Catalog Design/Production & Marketing/Publicity, michelle@carnescreative.com & mcarnes@sebarts.org
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.org
Serafina Palendech, Executive Director, (707) 829-4797 x1007, spalendech@sebarts.org
ARTIST RESOURCES
Below is a list of resources to assist you in preparing for a successful event.
Open Studio Blog
How to Open Studio, by Luann Udell
https://luannudell.wordpress.com/?s=how+to+open+studio
Luann Udell covers a variety of interesting topics that every artist opening their studio is going to face. From discounts to displays to answering difficult questions and interacting with the different types of visitors you may encounter - this blog is an invaluable resource.
Sales Tax
Resale License: Board of Equalization, 50 D St. # 230, Santa Rosa, CA 95404, (707) 576-2100
Great video on how you can easily manage sales tax with Square: https://www.youtube.com/watch?v=gl5ExQi2pfo
Books
Open Your Studio; Nine Steps to a Successful Art Event by Melinda Cootsona
A good free guide, after you sign up for their newsletter:
Printing for business cards, postcards, labels
https://www.gotprint.com/home.html
https://www.overnightprints.com
Bags, packaging materials:
https://www.bagsandbowsonline.com/retail-packaging/home
Credit card processing: https://squareup.com/us/en
Display Panels
Presentation by Bill Theis: Plans for cheap display panels
Signs
Road Sign Numbers and arrows ( pdf) (doc)
Link to John Chambers tips to make your own additional signs HERE
Artists use signs to direct patrons to their studios. Paper studio numbers and arrows can be printed from your computer.
Artists can purchase number decals at Ron Blair Signs, 1382 Gravenstein Hwy S, Sebastopol, 95472. Ron is located behind Sequoia Market. Call for appointment (707) 824-1845. ron@ronblairsigns.com.
Wooden stakes for signs are inexpensive and available at Ace Hardware. Metal H stakes for signs can be purchased locally from Ron Blair and Econoline Signs: 3196 Coffey Lane, Santa Rosa. Telephone (707) 542-3086. Econoline offers group discounts.
Metal stakes can be purchased online: www.buildasign.com.
IMPORTANT INSTRUCTIONS: DO NOT hang signs on city, county or state property such as telephone poles and stop signs. Artists must take signs down in between the two weekends of Art Trails!
Vistior Tally
Visitor zip code tally sheet - Print 2 and track your visitors separately for each weekend
Guest register created by Gen Zorich - feel free to use (pdf)
Marketing and Social Media
Please use hashtags #sonomacountyarttrails #arttrails2024 #sebarts
Art Trails Logos. Dark blue/clear background (png); Dark blue/white (png), Blue (png), Black (png), White (png) logo (pdf)
Art Trails Brand Color #004180 CMYK 100/50/0/40
